Advertising and Branding
Sample Work from BBDO Minneapolis
The Auger label design by Kira Olson for the BBDO MPLS Fish Haus.
Jennie O Queen of Protein. A set a five posters for the campaign of Queen of Protein for Jennie-O Turkey. Kira Olson’s design responsibilities: Layout, typography, color correct the photos, change item colors to meet the brand guidelines, remove unwanted material, and re-size them to fit the different aspect ratios for the social posts including Instagram and Pinterest.
HORMEL CHILI CHEESE BREW
Photo editing and digital asset management for Chili Cheese Brew campaign by Kira Olson. This product launch was extremely successful and sold out immediately.
Berkshire Hathaway Luxury Edition | Print Ads
For this BBDO Minneapolis project I was in charge of photo editing, color correcting images, typography and layout according to the brand guidelines.
Hormel Brand Books
For this BBDO Minneapolis project, I created PDF files and interactive WordPress websites of brands at Hormel. These brand books inform vendors on topics such as the story behind the brand, brand audience, brand guidelines, and the current brand campaign. The Hormel companies I worked on include Skippy, Jennie O, Spam, Mary Kitchen Hash, Dinty Moore Stew, Hormel Chili, Hormel Compleats, and Black Label Bacon.
BBDO Minneapolis Holiday promo video.
Brand Presentations
Brand Proposal
Brand proposal for a presentation pitch deck for an interior design brand. Design done in Adobe InDesign.
Brand Strategy Presentation
Brand Strategy presentation for outdoor recreation brand.
Identity System
I have a passion for design that cultivates growth through creative problem-solving with a focus on sustainable design. Design projects include brand identity systems, product development, packaging, trend boards, style guides, and slide decks.
Identity System: Nice Ride Identity System by Kira Olson
Identity System: Chomp Subscription Package Identity System by Kira Olson
Package Design: Chocolate Bar Packaging by Kira Olson
Fidget Toy: Product Development
The Fidget Toy is designed for children in elementary school range who suffer with anxiety or other disabilities. Kira designed these special toys with features designed to help kids process anxiety or other difficulties.
The guide above includes:
Market Analysis
Trend Board
Pitch Board
Toy Materials Description
Toy Key Features and How To Use the Toy
Future Toy Opportunites
Fidget Pets for Kids: Kira designed these special toys with features designed to help kids process anxiety or other difficulties. The overall design of the fidget toy is to be a tactile toy that can be fidgeted with without causing major distraction to others. The design of the toy is meant to redirect destructive habits such as hair pulling, pinching, etc.
The silicone bristle ears are designed for finger manipulation allowing the child to rub and play with ears. The nose is designed as a soft and quiet silicone button allowing the child to press the pet’s nose. The tongue is squishy and is designed to be pinched and squeezed with instant tactile feedback. The indent on the back the head is designed for the child to rub it’s thumb back-and-forth on. Detail is designed for both pulling with a snapping back release and as a way carry the fidget pet.
Cocktail Hour: Sustainable Beauty Product Packaging
Cocktail Hour is a line of sustainable packaged beauty products. The main packaging is a beeswax wrap—an eco-friendly substitute for plastic wrap. The packaging uses food safe materials and a reusable design that makes this wrap easy to clean. Using the beeswax wrap as an alternative to single-use packaging material will appeal to the target customer because the wraps allow for continuous use beyond it’s original purpose. For my packaging design, I combined the two methods. Keeping branding on packaging to a minimum will encourage consumers to re-purpose the packaging after using the beauty products.
Style Guide: Spring Gift Bag Style Guide with Illustrations and Patterns by Kira Olson
Inspire learning Phonics Kit
Kit features a typeface designed by Kira Olson for dyslexic students.
Package Design: Candle package design by Kira Olson.
Sustainable Package Design: Sustainable packaging design for tea by Kira
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